For consultants

The episode is the introduction

For consultancies and professional services firms, the episode is the introduction. The work — if it comes — appears in the six months afterwards, in a follow-up that most firms never systematically run.

You did not record it for the download numbers.

Authority you demonstrate rather than claim

An hour of conversation in which you visibly understand someone's problem does more than a page of credentials. The guest experiences your expertise instead of reading about it, and so does anyone who listens.

That is a slower mechanism than advertising and a considerably more durable one.

The follow-up is the engagement

The episode ends, everyone says it was great, and then nothing happens — not out of disinterest, but because nobody owns the next step and there is no record saying what it was.

A relationship record that holds what they said they were struggling with, what you offered to send, and when you said you would check in, turns a pleasant conversation into a pipeline that exists.

  • What they told you they cared about, on the record
  • What you promised, with an owner and a date
  • A reason to make contact again that is not a check-in email

Introductions are the second-order effect

Guests who had a good conversation introduce people. This happens far more often when you are still in contact three months later than when the last message was a thank-you on publish day.

Keep the conversation going

The episode is the easy part. Give the six months afterwards a system.

Start for free · See pricing

Related

Part of the PodReach podcast relationship management platform.