Solutions
Different goals, one lifecycle
A founder, an agency, a consultancy and a production team run a podcast for four different reasons — but all four run the same underlying lifecycle: find someone, ask them, book them, record them, publish it, stay in touch.
The difference is which part of that lifecycle is currently the expensive one.
Start from the goal, not the job title
If the hard part is reaching people, the answer lives in discovery and outreach. If the hard part is that guests agree and then evaporate, it lives in booking and prep. If the hard part is that episodes get recorded and nothing happens afterwards, it lives in content and follow-up.
Most teams know which one is theirs. It is usually the thing that made them look for software.
- Reach people who ignore cold outreach — discovery and outreach
- Stop losing guests between yes and recorded — booking
- Get more than one asset from a recording — content
- Keep relationships alive after publish — CRM and follow-up
Four shapes of team
Founders are usually solving for access and authority with very little time. Agencies are solving for repeatability across clients. Consultants are solving for what happens after the episode. Production teams are solving for coordination.
The workspace is the same. What changes is which surface you live in.
Start where it currently hurts
You do not have to adopt the whole lifecycle at once. Most teams fix one handoff and work outwards.
Related
Part of the PodReach podcast relationship management platform.